PLAYA London

A Goodbye (for now)...


This brand started with just two people and a dream — to create the home of beach shirts.

Something that felt like summer, freedom, and possibility. From that idea came PLAYA London, and with it, the world’s first peshtemal towelling shirts.

What began as an experiment turned into something we truly loved… and hearing from so many of you that you loved it too — that you wore our shirts on your travels, your beach days, your memories — meant more than we can say.

You made us feel like we were onto something. And we were.

But now, it’s time for a new chapter.

We’re rebranding. Evolving. Building something even better — with all the best parts of PLAYA, plus so much more.

The spirit of sun-chasing and story-making will still be there… just in a fresh new form. We can't wait to show you what’s coming.

As we make room for this next step, everything with the PLAYA label must go — so we’re offering AT LEAST 50% off sitewide. It’s your last chance to own a piece of what started it all.

Own a piece of history.

In case you hadn't figured it out by now...

EVERYTHING MUST GO.

Thank you for being part of this journey. Truly. Stick around — the next one’s going to be even more exciting. And you will be notified via email when our new fashion project starts. And if you stick with us, you will be rewarded.

With love,

The PLAYA Team