All PLAYA shirts are made from peshtemal towelling cotton.
Our cotton is sustainably sourced from Denizli, Turkey, where traditional weaving methods dating back 600 years still thrive today.
These artisanal techniques are born and bred in the family run craft houses. Skills are passed down from fathers to sons, mothers to daughters.
Denizli is renowned for producing a luxurious, flat-woven cotton towel known as a peshtemal. The lightness, high absorbency, and quick-drying feature of the fabric have earned peshtemals a grand and storied history; sought after by senators of ancient Rome and a staple of the Ottoman Hammam culture.
Today, it makes them beach-perfect.
Our shirts, designed in London, are crafted from 100% organic peshtemal.