Welcome to PLAYA London™

Summers are made for sun-kissed memories with those you cherish most. We help you create those moments in comfort and style. Luxurious fabrics and easy-to-wear silhouettes set the stage for those magical moments that stay with you for a lifetime.

Our cotton is sustainably sourced from Denizli, Turkey, where traditional weaving methods dating back six hundred years still thrive today. Skills are passed down from fathers to sons, mothers to daughters. These artisanal techniques once produced a luxurious, flat-woven cotton towel known as a peshtemal.

The lightness, absorbency and quick-drying features of the fabric have earned peshtemals a grand and storied history; sought after by senators of ancient Rome and a staple of the Ottoman Hammam culture. Today, it makes them beach-perfect.

Our shirts, designed in London, are crafted from 100% organic Turkish peshtemal.